Price is no longer king. Maruti now has a new strategy to score over rivals.
While Renault reported an over 12 per cent decline in sales and lost market share, Market leader Maruti Suzuki grew over 19 per cent.
Besides the car's price, fuel efficiency is of utmost importance for buyers as it's a long time recurring expense.
Car sales likely to touch record 3-mn mark by the end of March.
The carmaker has managed to significantly improve its product mix in the past two-three years by successfully launching sedans, utility vehicles and premium hatchbacks.
Maruti Suzuki will be launching 20 new products by 2020.
It is likely to be launched around Diwali
With Nexa, the value-for-money mass-market car maker hopes to attract premium buyers. Sangeeta Tanwar reports.
Maruti has unveiled a limited edition of the Maruti S-Cross crossover.
A record number of 85 products will be launched.
Maruti Suzuki, Hyundai and M&M draw visitors with a range of concept cars.
Over 22 passenger and commercial vehicle makers and 18 two- and three-wheeler makers will take part amid proximate security.
Audi India launched the second generation 2016 Audi R8 at the show.
From a Rs 9-lakh Maruti to a Rs 2 crore-Nissan, Indian auto industry packs quite a surprise for car buyers
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